Watch Kendrick Lamar’s “Hard Work” Grammys Promo After snubbing good kid, m.A.A.d. city in favor of Macklemore in 2014, the 2016 Grammys are attempting to make up for their mistake by rewarding Kendrick Lamar with a whopping 11 nominations. The rapper celebrates that fact in a new promo video directed by Dave Meyers and the Little Homies, in which fans excitedly recognize him around town and he extolls the virtues of hard work to a young friend. (They’re both wearing TDE hoodies.) The rapper Quincy Matthew Hanley, who was born in South Central, Los Angeles and goes by Schoolboy Q, launched his own line of merch today — but he doesn't want you to call it that. His "Blank Face" tour collection adds to the long list of musical artists getting in the fashion game — Kanye West, Beyoncé, and Justin Bieber, to name a few — but Q argues that his style has its own personal, authentic "groove." It does, after all, feature his lyric, "Me no conversate with the fake," written in gothic font and a tie-dye print (a reference to his California roots).

The lyric is from Q's hit single "THat Part," which features Kanye West and currently has over 41 million listens on Spotify. Below, the rapper behind the anti-merch merch gets personal in our Style Notes questionnaire. borderlands zero hoodieName: Schoolboy QOccupation: Artist Age: "1-years-old" Hometown: "These nuts" Currently based: LAWhat made you want to do this line?livewire hoodies Because it’s catered to my groove. kula hoodieI just like to dress nice and usually if I like it, most people like it. game of thrones direwolf hoodieIn 2014 I had the bucket hat and now that I took it off no one else is rocking it.hoodie utan ficka

Why do you not want the line to be considered merch? I’m not overthinking it or thinking of it like a fashion line. I just like dressing fly myself and if that becomes a fashion line then it’ll happen because it’s dope.batman varsity jacket hot topicWhat do you like about tie-dye? Tie-dye because where I’m from we “groove” and I consider myself a groovy person. It’s also a dope way to represent my neighborhood. Me, I’m the coldest! I wake up and I throw regular shit on and make it work everytime. Around the house I rock slippers, socks, tank-tops, and I keep a hoodie close, so I can hide my egg head. If I’m going out it’s usually a plain t-shirt and all my jeans are Saint Laurent. I might put on a pair of Air Jordan 1’s, but eventually I’ll put on some slippers again.Where you go for inspiration: Bergdorf Goodman and Mr. Porter. I look at the site and click to see how it looks on that little white guy in the box and then I see how I’m going to give it more flavor.

Depends where I am. New York, Los Angeles, Chicago, Miami, Europe — all depends. If it’s Los Angeles on a regular summer night, probably a plain white or black Margiela t-shirt with my favorite Saint Laurent jeans, and Chucks or sandals. I come from a sports background, so Nike.Grooming secrets: Wash your face in cold water three times a day, smoke as much weed as possible, go to the gym, get a haircut and then you be "one-years-old," like me. I hate people that wear leather jackets with a whole bunch of zippers and making hella noise when they are walking. I just spent like $15,000 today on Saint Laurent, Louis Vuitton which I rarely buy, and the whole new Gucci Snoopy collection. I got the Snoopy tank top. I’m a fan of Gucci.Something you would never wear: Leather jackets and any full-leather outfits. They can miss me with that. I might have on an $8,000 outfit with a regular belt that I borrowed from the homie.What’s always in your bag: Two pair of shoes;

one of those are always a pair of 1970’s Chucks. Extra underwear and socks because you never know what might crack off. with select styles available for purchase only on tour. BEFORE IT HITSTHE STREETS NEW PRODUCTS / EXCLUSIVE OFFERS / SALESWith the help of some big in-house names, California music label Top Dog Entertainment has released a lookbook for its 2016 holiday collection. Kendrick Lamar, Jay Rock and SZA all feature in the stern shoot, with key pieces including bomber jackets, hoodies, hats, and graphic tees. A snarling Rottweiler motif runs throughout — it’s menacing countenance only matched by Kendrick’s — along with some walf gothic font. Prices range from $20 to $190, and you can shop the range by clicking the link below. It’s been said Kendrick will co-headline next year’s Coachella alongside Beyonce. Your Daily Dose of Highsnobiety Receive the best in sneakers, fashion and street culture straight to your inbox! TDE Unveils Its Newest Member To The West Side Fold

Following the announcement of signee Lance Skiiwalker and another unknown new member, we now know who “John Doe 2” is. 3 weeks ago in Music, Stories Top Dawg Entertainment, or TDE for short, is arguable the most prominent West Coast hip hop collective today. Housing heavyweights like Kendrick Lamar, ScHoolboy Q and Ab-Soul, not to mention SZA, Jay Rock, Isaiah Rashad, and Digi+Phonics, the labels founder Anthony “Top Dawg” Tiffith has proven himself as someone able to spot unique talent among the sea of potentials. It was around a year ago when Top Dawg announced two new signees to the fold, one was musician and producer Lance Skiiwalker, and the other was kept under wraps… until now. Hiding behind the moniker “John Doe 2” leading up to this point, we now know that the second and newest member of the TDE family is 29-year-old Inglewood-born SiR. Having already dropped an EP last year titled HER, and appearing on Jay Rock’s 90059 and Isaiah Rashad’s The Sun’s Tirade, the Kedrick Lamar co-signed artist has what he needs now to make a solid impact in the music realm.