HomeNew FeaturesEventsEsportsCreativeEngineeringDevelopersScienceby Jason MaestasYou may have noticed store.twitch.tv with a countdown timer that started on April 1st. It wasn’t an April Fool’s joke, only because we have no sense of humor/humour. Obviously.We’re pleased to announce that the Twitch Store is back in business on Monday, April 7th, 2014, at 6p PT. This time, we’re playing for keeps. We’re opening up this eStorefront to brand you in fine linens 24 hours a day, 7 days week, to infinity and…You said 2000 Purple Hoodies?!?!To give this store a proper open (I’m told using “proper” makes things more proper), we’re making available 2000 purple hoodies, as well as a selection of t-shirts and another hoodie option. And then that’s it. Maybe we’ll add more in the future. Or maybe we won’t. I’ll never tell.*Final product may varyFrequently Asked Questions (before you ask these questions frequently)Q. Magic 8-Ball, can we rely on your wisdom to divine our FAQ answers?

Q. How long will the store be open this time?A. It is decidedly so. Q. Will you ship globally?A. You may rely on it. (Gonna hold you to that.)Q. Why only 2000 purple hoodies?A. Reply hazy try again. Q. Will I be able to accept delivery before PAX East 2014?hooded mac jacket stussyA. Outlook not so good. acura rsx hoodie(That’s why I use Gmail.)yogini hoodieQ. Will these items be on sale at the Twitch booth at PAX East 2014?hoodie allen tickets boiseA. My sources say no. (Thank you, Magic 8-Ball.)hrt hoodiesShareNever miss a story from Twitch Blog, when you sign up for Medium. aliya hoodie miulan

Learn more Twitch Blogis added to your shopping cart. is added to your wish list. Continue ShoppingGo To CartGo To WishlistHomeNew FeaturesEventsEsportsCreativeEngineeringDevelopersScienceHow would one go about getting one of your sweet jackets? green bay packers thermal hoodieIf it is even possible. — littlejigletIf every Twitch staff member received a nickel each time someone asked them where to get one of our signature purple hoodies, we’d be able to purchase copies of the entire Steam library for the entire community. From viewers to broadcasters, business partners and publishers — even people on the street and family members want a Twitch hoodie of their own. So, how can you go about getting your hands on one?Currently, there’s no specific way to get one short of working here at Twitch (which you should totally explore), and the list of those beyond the walls of Twitch who have received a purple hoodie is short to say the least.

We are, however, currently exploring the idea of setting up a storefront where we’d release Twitch merchandise created by our own design team. We know there are a lot of gamers out there who want to represent Twitch, and we want to make that possible.If Twitch were to setup a store, what type of merch would you like to see? Twitch hoodies, jackets, hats? Let us know what you think! (Notify me when available) Twitch is the world's leading video platform and community for gamers. Show your support with this official Zip Hoodie. Material: 60% cotton, 40% polyester Soft and fuzzy interior Double-ply hood with white draw cord White zipper front with front metal zipper Printed Twitch logo on chest and back Two kangaroo front pockets -- Free Shipping -- DHL: 2-4 Work Days -- Free Shipping -- DHL: 3-7 Work Days US, Canada, Australian & Rest of World DHL: 6-12 Work Days Please note that we currently do not ship to the following countries: Algeria, Indonesia, Malaysia, Marocco, Tunisia

Be aware that we cannot take care of customs or taxes that might occur for deliveries outside the EU. You may return new items within 14 days of delivery for a full refund. For further informations and instructions please visit Returns Policy. is added to your shopping cart. Continue ShoppingGo To CartGo To WishlistIn 2014, video streaming platform Twitch announced that they were launching their online store with one product: a purple zip-up hoodie with the Twitch logo on the left chest. To those outside the gaming world, it was just another hoodie. To attendees of gaming conventions and tournaments, it was a chance to own a benchmark of gaming exclusivity. For years, the purple hoodie was given only to valued partners and Twitch employees to wear while covering gaming’s biggest events. When Twitch decided to offer the hoodie to the public for the first time on Monday, April 7th, orders flooded in immediately. By April 8th, Twitch had sold out of their entire inventory of 2,000 hoodies.

Today, the hoodie can be found on eBay for $500+ and owners wear the limited edition piece to events with pride. From a revenue perspective, the apparel was a drop in the bucket to Twitch (who was acquired by Amazon for $970 million that same year). From a brand equity perspective, the purple hoodie was a unique way to acquire 2,000 die-hard brand advocates. This isn’t a unique position. Startups have been using branded apparel as a way to build brand equity for years. According to Adam Nash, CEO at WealthFront, “people want to wear the brand of their tribe. They will wear them out everywhere if you let them. While being careful not to interfere with the uniqueness of shirts given to employees, make shirts for your developers, your fans, your early adopters. Long before they become vocal advocates for your brand, they will gladly showcase it if you let them. This tends to work best in relatively inter-connected, dense, techy cultures like Silicon Valley, but you’d be surprised how far your reach might be.

Sujan Patel, growth marketer and founder of WebProfits, considers branded apparel a key element of his growth marketing strategy. Patel attributes $500,000 of the company’s revenue during his time at Single Grain to giving away tee branded tees. The tees, which were redesigned every 6-12 months, were given away to hundreds of people including co-workers, friends, business partners, and customers. Patel says that the prevalence of Single Grain tees in Silicon Valley helped him strike up business conversations, get meetings at larger companies, and gain brand recognition in all the right places. One of Patel’s current companies, When I Work, even has a dedicated page for requesting a free tee (currently out of stock). Though most brands may not have the demand to justify producing 2,000 hoodies, all companies can benefit from branded merchandise. Take a cue from marketing experts and get your company out there in the form of tees, hoodies, or even hats. And while you’re at it, send some our way.