supreme box logo hoodie tonal

Every new Supreme collection feels a bit like a data dump and the brand's fall/winter 2016 effort is no different. There are a massive amount of items that are unveiled and some of the most covetable—like this season's peach BOGO hoodie—don't even show up when you're looking through "all" the items. You have to dedicate a reasonable amount of time to cull through every item and create your own must-cop list before the season officially starts in stores on Aug. 18 and online Aug. 25. Luckily, we have narrowed the collection to 10 of the best items that 1% of you will be buying and the rest of you will be complaining about selling out too quickly. Tyga and Desiigner Share New Video for "Gucci Snakes"TDE's SiR Shares New EP 'Her Too'Katy Perry Releases "Chained to the Rhythm," f/ Bob Marley's Grandson, Skip Marley GOOD Music's 'Cruel Winter' Reportedly Still HappeningNicki Minaj and Nick Jonas Team Up on 'Fifty Shades Darker' Track "Bom Bidi Bom" Juelz Santana Reflects on The Iconic Dipset x Supreme T-Shirt7 Gems From Virgil Abloh's Columbia University LectureNike's Releasing the Acronym x Air Force 1 TodayVirgil Abloh Reportedly Candidate for Givenchy's New

December 8, 2016 6:04 a.m. EST The EU drop sold out in a matter of seconds. To slightly increase your chances of copping a hoodie in North America, here are the direct links: This season’s Supreme Box Logo hoodie drop is taking place today, Thursday, December 8, and the internet is abuzz with anticipation. We don’t need to tell you that the hype around Supreme is crazy these days. We also don’t need to tell you that the Box Logo hoodie, aka the “Bogo” hoodie, is pretty much the Holy Grail of Supreme pieces. With the brand’s beyond-iconic logo embroidered on the front, and cut with an extra-cozy, high-quality Canadian fleece, it’s an absolute no-brainer for those who want to show their allegiance to the ’Preme. The hoodie tends to drop toward the end of Supreme’s fall/winter season — although sometimes they’ll switch it up for a crewneck — and there’s tons of them on the resell market. Unsurprisingly, they cost a lot from resellers— the average price for a bogo hoodie on Grailed is around $450-500.

That’s a big, big markup from its $148 retail price. It's shit like this that fucks it up for people, couple years back it was nothing like this when I camped out. I remember when box logos and TNF items sat on shelves, but nah this is too much. And btw every season it's going to get worse smh I'm going to sketchers and old navy now, Thank God nobody got trampled. This shit look like people evacuating a zombie infested island, fuck that. It's a zoo ? this shit look like Black Friday A video posted by Illmatic Lifestyle™ (@illmaticlifestyle) on Dec 5, 2016 at 7:56am PST Supreme’s fanbase is huge now, and the brand hasn’t changed its less-is-more business model, so copping stuff online is really, really tough these days. According to Comscore, Supreme’s website has an average of 660,000 unique visitors per month. Six hundred and sixty thousand. That’s roughly the population of Boston. It’s not easy from a retail location either. Lines stretch on for miles, and Supreme’s attempts to introduce order into proceedings via a ticket system seem to have failed miserably.

Add the hysteria-inducing Box Logo into the mix and you’re going to find it really, really hard to get your hands on a hoodie unless you know exactly what you’re doing — and have a lot of luck. Here’s a guide on how to get your hands on the Supreme Box Logo hoodie when it drops on an upcoming Thursday (possibly tomorrow). Be warned, though, you’re up against a lot of competition, so success is by no means guaranteed. Make sure you know what size and colorway you’re after.
nike aw77 hoodie size chartAs a rule, size smalls sell out quickest — “most of that stock goes to Japan” according to Reddit user @_tonight.
sons of anarchy ct hoodieSpecial colorways — this season’s is peach — will fly out, too, and black and grey are popular options as well.
zealot hoodie

Supreme’s North American online store is updated at 11am EST, while the UK and EU stores go live at 11am GMT. Make sure you’ve got your card details and delivery address to hand. Your card’s billing address needs to match your delivery address, and Supreme’s North American store only allows for credit and debit card payments. If you’re accessing the UK and EU stores, though, you can use PayPal. Keep your eye on the clock, and hit up the Supreme online store a minute or so before 11am.
assassins hoodies czYou’re best off hitting the sweatshirts category directly, to save time navigating the annoying main page.
livewire hoodiesReload the page every now and then until it’s updated with new stock.
cbm hoodiesYou don’t want to refresh the page too many times, though, otherwise the website might mistake you for a bot and ban your IP address.

Before you get tempted, don’t try copping more than one hoodie. Supreme’s online store only allows one of each item per customer. If you really must, you could try doing two separate orders with different shipping addresses, but there’s a chance Supreme will cancel them both. It’s gonna be hard enough copping one bogo hoodie, let alone two, so don’t get greedy! Once the store’s updated, it’s basically a mad rush to see who can check out with their gear the fastest. A lot of Supreme heads have taken to using Google Chrome’s handy Autofill extension to shave valuable seconds off their checkout time. Autofill is pretty much standard practice for hardcore Supreme fans these days, so unless you’ve got lightning-fast fingers (and even if you do), you’ve basically got zero chance of success without it. Here, YouTube user Chop Suey gives you a step-by-step guide on how to use the Autofill extension to cop a product from Supreme’s webshop in around five seconds.

Even with Autofill and the fastest hands in the world, success isn’t guaranteed. Once you’ve got the product in your cart and have checked out, you might still get “cartjacked,” which basically means the product has sold out before your payment has been processed. If that happens, you can always go back and try another color or size. If your payment goes through, you’ll have to just sit back and wait for your order confirmation email to come through. It usually takes minutes, but it can be a few hours in extra-busy periods — which the hoodie’s drop will definitely be. If you want to play dirty, you can use a bot to cop your hoodie for you. If you’ve been living under a rock for the past year or so, “bots” are a colloquialism for a script that will automatically buy a product for you. It will enter an online store at a specified time, and instantly add a product to your shopping cart, enter your shipping and payment details and check out, in a fraction of the time it’d take you to do it with your own hands.

See here for a complete low-down on how bots work, as well as what prominent sneaker retailers think of them. Pretty much everyone hates them, but they’re inevitable when brands insist on keeping supply way under demand. By the way, we don’t approve of them, and neither does Supreme. The brand will — quite rightly — ban you if their website detects you using a bot, so don’t say we didn’t warn you. As we said before, prices on resell platforms like Grailed are really high, but you might find something more reasonable price-wise if you skip out the middle man and go somewhere like the SupTalk UK/EU Facebook group. Every Thursday, you’ll see tons of users hoping to make some quick resell cash by putting the gear they copped in the morning up for sale. Your best bet though is to wait a few weeks for the hype to die down (slightly), as prices will tend to decrease a in the days following a coveted drop. Obviously, if they’ve purchased something through the online store, then they haven’t even received their orders yet, so you might want to wait until they actually have the goods in their hands before you commit to a purchase.