Superdry 270 results Blending designs inspired by retro Americana and Japanese graphics with superior quality fabrics, all with an intrinsically British twist, Superdry are purveyors of unique, contemporary clothing that is loved across the globe. It even has a following of celebrity fans, including Idris Elba, David Beckham, Ed Sheeran, and more.This brand is about more than just clothes, it’s a lifestyle. Its unique detailing, vintage washes and distinctive hand-drawn graphics set it apart from any other clothing brand. Browse our collection for lightweight Superdry jackets which are ideal for the morning commute, to laid back hoodies, t-shirts, jeans, jumpers and accessories. Shop Superdry UK at The Hut with free UK delivery when you spend £30 or more. Worldwide shipping on this range of clothing is also available, just check out our delivery information page. Find out about Superdry's recent launch of its new collections at London Collections: Men on The Hut blog. Quick View Superdry Women's Orange Label Primary Zip Hoody - Ocean Blue Marl Quick View Superdry Women's Orange Label Primary Zip Hoody - Broadway Blue/Snowy Quick View Superdry Women's Luxe Fashion Joggers - Black Nep Quick View Superdry Men's Scuba Runner Trainers - Black/Optic Quick View Superdry Men's Trackster Vintage Joggers - Truest Navy Quick View Superdry Men's Orange Label Zip Hoody - Grey Marl Quick View Superdry Men's Orange Label Zip Hoody - Ice Marl Quick View Superdry Men's Classic Court Vintage Trainers - Dark

Navy Quick View Superdry Women's Campus Applique Dress - Princeton Red Quick View Superdry Women's Luxe Mini Cable Knitted Jumper - Marine Navy Quick View Superdry Men's Pool Slide Sandals - Black Quick View Superdry Women's Alexia Jeggings - Midnight Sky Quick View Superdry Men's City Polo Shirt - Eclipse Navy Quick View Superdry Men's Orange Label High Neck Jumper - Charcoal/Black Twist Quick View Superdry Women's Low Pro Trainers - White Quick View Superdry Men's Classic Pique Short Sleeve Polo Shirt - Optic Quick View Superdry fizz hoodies coloursWomen's Applique Crew Neck Sweatshirt - Blush Pink Marl Quick View Superdry Women's Cork Colour Pop Flip Flops - Optic White/Fluro Pink Quick View Superdry Women's Embroidered Cut and Sew Crew Neck Sweatshirt - Black/White Quick View Superdry Women's USA 1962 Burnout Varsity Top - Blue/Vintage White Quick View Superdry Men's Solo Sport Short Sleeve T-Shirt - Rich Navy Quick View Superdry Men's Premium Goods Duo T-Shirt - Hunter Blue Quick View Superdry Men's Vintage Logo Overdye T-Shirt - Ice Marl Overdyed Hall Blue milwaukee heated hoodie 2xl

Quick View Superdry Women's Vintage Logo Sequin T-Shirt - Ice Marl Quick View Superdry Women's NY Pocket T-Shirt - Black/White Stripe Quick View Superdry Women's Vintage Slub Raglan Top - Skyscraper Grey Marl Quick View Superdry Women's Orange Label Luxe Edition Zip Hoody - Black Sparkle Quick View Superdry Women's Osaka Brand T-Shirt - Ice Marl/Purple RRP: £22.99 Save: Quick View Superdry Women's Vintage Slub Raglan Top - Vintage Pink Quick View Superdry Women's Trackster T-Shirt - Ice Marl Quick View Superdry Men's Storm Blizzard suitsupply hoodieZip Hoody - Grey Grit Quick View Superdry Men's Orange Label Vintage Embroidered T-Shirt - Optic Quick View Superdry Men's Copperfill Loose Denim Jeans - Renegade Vintagecpd hoodieIn London, you are never meant to be more than 6ft away from a rat, even if you can't see one. fsu hoodie finish line

Today in the UK – by my scientific reckoning – you are never more than six feet away from a bit of Superdry. You know the clothes even if you think you don't. Look around: on the bus there'll be someone carrying a rucksack with Japanese writing. trayvon martin hoodie for saleOn a rush-hour train several Suits will be wearing a lightweight jacket with too many zips. Turn on the TV and Jamie Oliver will be ripping up some basil for Sainsbury's wearing a checked shirt. Your barista is wearing a vintage-looking T-shirt with a huge number printed on it, which looks familiar but doesn't appear to mean anything. These are all Superdry clothes: unisex, ubiquitous yet anonymous; sporty yet not technical; designed but not designer. This week, SuperGroup, the company that owns streetwear label Superdry has, yet again, proved itself the indestructible superhero on the high street. On Wednesday, the retailer reported retail sales up 48% since April, its pre-tax profits stand at £50.2m and its share price has City analysts yelling: "Buy, buy!"

At a time when the British public have lost their taste for sugary continental chocolates from Thorntons and designer bedside lamps from Habitat, the appetite for faux-sporty discreetly logo-ed clothes is growing daily. Superdry was set up in 2003. Julian Dunkerton, who owns SuperGroup, already owned a brand named Cult Clothing that sold vintage-looking, skater-ish clothing and logo T-shirts to students in cities such as Cheltenham, Oxford, Birmingham and Edinburgh. One of the labels that Cult stocked was Bench – a skater brand known for its hoodies and T-shirts. When Bench's founder and designer James Holder left, Dunkerton approached him and Superdry was born. Since then the label has consistently outperformed the competition. No one can sit with it. It added 18 UK stores last year, taking the total to 60 stores. A further 44 franchised stores were opened abroad last year alone, taking the total to 80. It is the label most likely to be worn by a papped celebrity carrying a Starbucks.

David Beckham, Justin Bieber, Helena Christensen, Kristen Stewart, Ben Stiller: celebrities all the way down the food chain to Cheryl's mate Derek Hough are willing to actually pay for it (a feat it itself in the celebrity world of "gifting"). Superdry is a modern sartorial phenomenon. And yet it still flies under the radar. The appeal of Superdry is hard to pinpoint, in some part owing to the broadness of its reach. It can't be put into a neat fashion category, as other high-street labels can. Zara fits into a box labelled "catwalk trends on the cheap" while Cos is "just the right side of plain for fashiony nerds". Superdry lives within a messy Venn diagram. It's sporty in a way that appeals to people who like the idea of snowboarding but who don't actually go; it's faux-vintage and authentic for those who don't like rifling through rails of secondhand clothes. It combines Americana with Japanese fonts, yet the company is based in Cheltenham. It is a downtime uniform of unisex basics but with design ticks.

It occupies the same territory as Abercrombie, Jack Wills, Gap, Uniqlo and AllSaints, and yet it trounces them. It's an easy formula to pick apart but it is hard to blend the ingredients. If it were, its peers would surely emulate it stitch for stitch. City financiers are equally flummoxed by the brand's success. Andrew Wade of Numis Securities told the Guardian earlier this week that "we can find no precedent for a UK brand successfully combining longevity with selling overtly branded fashion to the mass market". But it hardly seems to matter how the label is pulling this fashion trick off. The fact remains that it is. Full disclosure: I used to be a bit sniffy about Superdry clothes – it comes with the job, and what of it? The brand didn't speak to me and it almost annoyed me, primarily because I don't like the fact that the styling is done for you. One popular piece looks like it's a checked lumberjack shirt layered over a grey marl hoodie. It's one item but it is designed to look like two.