and we’re excited to show you this new batch! Today we’re checking out new Affliction shirts for 2017. We already showed you the epic Affliction Goldberg Shirt, and today we’ll ...Next up in the Affliction Living Legends series is the brand new Affliction Goldberg Shirt! Hypnotik has quickly made its ascent to one of the best brands in combat sports. They are back with some killer new product. Luhta Sportswear Company to outfit Finland’s Olympic team athletes The Finnish sporting world will experience a significant... Luhta to sponsor Nordic World Ski Championships Many reasons to celebrate at the Lahti championships... Luhta assists Canada’s ski jumping and combined teams to the top of the world (Matthew Polz, Nathaniel Mah, Jouni Kähkönen, Rogan Reid... Published on Mar 28, 2012 Luke Dowdney, CEO, Luta presents at WFA Global Marketer Week 2012 in NYC. What ’ s WMF? A fightwear and lifestyle clothing brand born of real strength 1

In Brazilian Portuguese the word LUTAmeans to fight, to struggle, to never give up.This is the LUTA story… Fight for Peace uses boxing & martial arts combined with education andpersonal development to realize the potential of young people incommunities that suffer from crime and violence.multifandom hoodie Fight for Peace Academy in Rio Fight for Peace Academy in London• Founded in the favelas of Rio de Janeiro in 2000• Opened London Academy in 2008• Over 7000 children and young people attended in Rio and London Academies since• Winner of the LAUREUS Sport for Good Award 2007• 2 national boxing championshoodies for sale in cebu From the favelas of Rio de Janeiro to many other communitiesglobally, young people display the Real Strength needed to neverquit in the face of adversity, to put in the hours and never stopbelieving in becoming a champion, no matter the odds.5060 hoodie

This Real Strength is the heritage and inspiration behind LUTA… Born in the favelas of Rio de Janeiro, LUTA is a new fight wear and lifestyle clothingbrand that brings together real fight performance, favela street style and a genuinesocial mission. jeep hoodie with beer holder50% Profit Share Scheme LUTA is committed to giving Fight for Peace International, registered charity 1137636 (via its subsidiary company), at least as much of the company’s profits as we give our shareholders. mexican baja hoodie plus sizeFight for Peace International is a global charity that promotes the use of boxing and martial arts training combined with education and personal development programmes to help young people in communities that suffer from crime and violence.pusheen hoodie costume

LUTA PROOur LUTA Pro Range combines the most advancedperformance fabrics and technology with realfighters’ know-how. As part of our fight weardesign and development process we receivefeedback from hundreds of fighters as well astesting our gear on the mat and in the ring withmulti-disciplined champions.storm freerun hoodies for sale LUTA PRO LASER-TECH RASH GUARD• Super lightweight (175/m2) stretch body. • Four-way stretch inner leg panelling. • Eco friendly 100% recycled polyester.• Antibacterial airtex provides additional ventilation. • Mushroom velcro fly and wrap over waistband. • Moisture management properties.• Laser bonded seams minimise chafing and irritation. • Total leg extension for grappling and striking. • Contoured airtex panels. TRAINING WEAR Taking its cue from rigours of fighters training regimes and employing the latest in high performance fabrics and design,our training wear is for those who are serious about getting fit.

TRAINING WEAR• Super lightweight four way stretch polyester fabric. • Super-soft feel for comfort and performance. • Elasticated waist to maximise freedom of movement.• Full front zip, two front slimline jetted pockets with concealed zips. • Strengthened flat lock seams provide added durability. • Total leg extension for multi discipline training.• Fabric allows freedom of movement. • Eco friendly 100% recycled polyester. • Embroidered LUTA ribbon. STREET WEARWorking with designers from Rio de Janeiro’sfavelas, our urban wear collection combines ourfighting pedigree with distinctive style and energyof the favela. Even the LUTA logo was inspired bypixação, an iconic form of graffiti native to Brazil. STREET WEAR• Made of high quality 100% cotton jersey. • LUTA branding running down both sleeves. • • Elasticated and tie cord waist.• The ground colours make up LUTAs Embroided badge at bottom of hoodie. • Ankle zips.• Graphics take inspiration from the Brazilian favelas.

• High neck zip to keep neck warm. PREMIERE SPORTS RETAIL LUTA pop up Covent Garden, LondonKings Road Sporting Club, London Greaves, Glasgow Suka, London 18 GOOD BUSINESSMarket opportunity:Growth of MMA / fight wear marketsGlobal sportswear brands (Nike, Puma, Adidas) continue to dominate, butfightwear brands are increasingly taking market share. TapouT grew from$12m to $200m revenue between 2006 and 2009 and is now available inmore than 20,000 retail stores worldwide.•Major brands such as Nike and Everlast have begun to create ties to MMA.•Fighters are now recognized as some of the best athletes in the world.•UFC has signed advertising deals with mainstream sponsors like Harley-Davidson, Bud Light, Burger King and Bacardi•Since November 2011 UFC events are being broadcast on network television,reaching 99m homes in the US.However, still some problems around public image 19 GOOD BUSINESSConscious Consumerism:An authentic, non-replicable story gives an additionalreason to purchase.•When price and quality are about the same, 94% of consumers are likelyto switch brands to one associated with a good cause.