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In a new book called the Life of the Party: The Remarkable Story of How Brownie Wise Built, and Lost, A Tupperware Party Empire, author Bob Kealing reveals how Brownie Wise, a 34-year-old secretary and divorced mother of one became the queen of Tupperware. Wise made money by boarding servicemen in her home's attic, and trading homemade rhubarb wine for butter,  in order to provide for her son Jerry, according to the New York Post.Her rise in the sales business began with Stanley Home Products.She excelled so quickly that she was promoted and worked as the manager of one of Michigan's largest branches.hollister hoodies hkShortly after her success, the company's founder, Frank Stanley Beveridge, became her mentor but a year later he told her 'management is no place for a woman'. nintendo kirby hoodiesAn ambitious Wise continued to grow at Stanley's and in 1950 she started her own company she called Tupperware Patio Parties and she was selling far more Tupperware than the stores, according to PBS.
She then encouraged Tupperware to sell the containers in a way similar to Stanley's Home Products.Tupperware was being highly recognized in the press but the company wasn't doing well on the shelves.With Wise's recommendation, the company began having events called 'Tupperware parties', according to the Post.  Because Wise was outselling major department stores between 1949 and 1950, she was offered exclusive rights to sell Tupperware in Florida. From 1951-1958, she headed up sales at Tupperware and she's credited with spurring the company's growth by the end of her term. Wise even wrote 'her own manual education recruits on Tupperware, the party plan and the "urgent musts" of her operation', according to the Post. She wrote that the atmosphere of the party should be 'relaxing' because the 'social spirit of a party tends to lower sales resistance of those present, as well as increase a competitive buying spirit'.  Wise went on to write that 'it is a proven fact that you will sell more to a group of 15 women than you will sell to them individually'.
But in March 1951, shipping and supply problems from Tupperware threatened to endanger her business and Wise made sure to keep that from happening. She lectured Earl Tupper himself on 'how serious a problem' the shipping and supply concerns were. According to Kealing, 'respect was paramount to Tupper, and that kind of insolent talk could very well get an employee fired on the spot'.But Tupper knew Wise was selling more of his company's products than anyone else and he immediately fixed the problem. In 1957 a disastrous luau led to Wise's ultimate fall. She surprised 1,200 guests with a party on a nearby island, which she owned, but she hadn't considered the weather. Twenty-one people were injured in a storm. She was fired in January 1958 as the company struggled with lawsuits. She's pictured in 1956 receiving an award Shortly after, Wise was promoted to general sales manager of the new Tupperware Home Parties Division, making her one of the country's few female high-level corporate executives, according to the Post.She was elected to be vice president by the end of 1950 and in 1952 her distributors took more than $2 million worth of orders for Tupperware products. 
Sales soared and the company provided her with an eight-room mansion on a lake in Kissimmee, Florida. By 1953, she earned an annual salary of $30,800 ($273,000 in today's dollars), which was a huge sum for a woman during that time.Wise became the face of Tupperware when Tupper hired a PR firm to build on the company's success.  She gave demonstrations to editors at Vogue and Glamour and became the first woman featured on the cover of BusinessWeek, according to the Post.  In 1955, an eight per cent sales drop and a disastrous party in July 1957 led to her ultimate fall. Wise surprised 1,200 guests with a luau on a nearby island, which she owned, but she hadn't considered the weather, according to the Post.A torrential thunderstorm caused injuries to 21 people.The company stayed in court with the injured individuals for years after the incident.  Wise was fired by Tupper in January 1958.She was given 60 days for her and her son to vacate her home, which Tupperware owned, and she was completely written out of the company's history, according to the Post.Wise had many more high-level jobs but nothing compared to the success she accumulated at Tupperware.