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Update (3/1/16): Joe Perez, the art director and designer for DONDA, took to Instagram to share a photo of more The Life of Pablo merch. The new image features another jean jacket, but this time the piece is printed with the signatures we first saw on Kanye's notepad from the studio. According to a source, the jacket has not been released yet, but will be available in a limited quantity. Stay tuned for details. Squad sheet signature jean jacket. #ifeellikepablo #yeezyseason #merch #thelifeofpablo A photo posted by Joe Perez (@joe_r_perez) on Feb 29, 2016 at 4:23pm PST Update (2/12/16): Late last night, Ibn Jasper took to Instagram to share images of what appears to be more The Life of Pablo merch. The styles, which are different from those offered at yesterday's show, include a jean jacket and hoodie, leading us to believe that these are the items that fans who purchased the ticket packages will be receiving in the mail. A photo posted by @ibnjasper on Feb 11, 2016 at 8:24pm PST
A photo posted by @ibnjasper on Feb 11, 2016 at 8:26pm PST See the original post below.In the midst of finishing both his Yeezy Season 3 collection and his new album, it looks like Kanye West was able to throw together some merch for his Madsion Square Garden show. Virgil Abloh shared a photo of the new pieces on Instagram, which also cements the ever-changing name of his album as The Life of Pablo. The minimal all red merch includes a T-shirt, hoodie, beanie, and hat that are emblazoned with his lyric "I feel like Pablo."Check it out below and stay tuned for updates from the show. @caramelbobby on the 'THE LIFE OF PABLO' merchandise. A photo posted by @virgilabloh on Feb 11, 2016 at 11:27am PSTOn the same block as high-end boutiques Celiné and Moschino in New York's SoHo shopping grid, zealous Kanye West fans with saintly patience have shut down the street, waiting -- and hoping -- to enter 83 Wooster, the rapper-cum-designer's Pablo pop-up shop.On opening night (March 18), the Yeezy Hive included a mixed bag of consumers, from the suited business folk to Yeezy Boost-clad hypebeasts, as well as West's inner circle, like model Luka Sabaat, Ian Connor and producer Mike Dean. 
Day two offered the early-rising weekend crowd with the same fervor as a Jordan sneaker drop.Kanye West Announces Pablo Pop-Up Shop in New YorkThe storefront mirrored the flier West shared in his Twitter announcement: a large square maroon floor-to-ceiling sign that read "Pablo" in burnt orange gothic lettering, a staple design in the inventory. hsk hoodieArtist Cali Thornhill Dewitt, who used the same typography for previous designs like his "Pour One Out" sweatshirts, lent his vision to the minimalistic yet bold apparel, fitting of the Pablo personality: loud and proud.stihl hoodiesThe Pablo mini-emporium was bare with white walls and wooden racks. klingon hoodiesA lone projection with a montage, including menacing canine faces, violent explosions and rose bouquets plays on loop as a playlist of West's seventh album, The Life of Pablo, mixed with Future's catalog, blare through the black Sonos speakers. snygga hoodies tjej
The clothes are more muted. Hoodies, short- and long-sleeve shirts, bomber jackets, windbreakers, beanies and caps available in azure blue and maroon red (the latter was first spotted at Kanye's Yeezy Season 3 fashion show/ TLOP listening session at Madison Square Garden last month) line the walls in color-coordinated fashion. nhra hoodiesA New Yorker named Rory Johnstone had copped nearly $900 worth of swag for himself and his friends on Friday, and then returned on day two (a personal hook-up allowed him to skip the line drama) to potentially purchase a jean jacket.hoodie snsd i got a boyKanye West Combines His Two Loves With 'Life of Pablo' Album & Yeezy Season 3 Debut at MSG"I am a huge Kanye fan," he tells Billboard. "In his discography, [The Life of Pablo album] is in the top three, a more minor work than say Yeezus or My Beautiful Dark Twisted Fantasy."
As a design creative himself, Johnstone appreciated the garb, commending the colors and typography. "[The merch is] fine for what he's trying to do -- a sort of high volume merch," he says.Like Kanye's tweets, the designs are hard to miss, especially in the denim department. Tattered vintage Levi's jean jackets, retailing for $400, range from darker dungaree hues to the washed and faded. Each jacket boasts a different collar from soft wool to red lumberjack plaid to leopard animal print. Even the imprinted black scrawl on one jacket asks the shopper "The Life of Pablo Which one?" West also tributes his family on $45 airbrushed cotton tees that bear illustrations of the face of his late mother Donda West on the front and his late father-in-law Robert Kardashian on the back. A photo posted by Billboard (@billboard) on Mar 19, 2016 at 11:17am PDTPablo customers emerged from the store with multiple clear shopping bags of merch, a sight that would have made Kanye -- who once tweeted "not smiling makes me smile" -- beam.
Despite being a revered wordsmith and producer, his recent aspirations have been to conquer runways and closets with his Yeezy Season line (a zine worth $120 of Seasons 1 and 2 was also on sale at the shop).He told Zane Lowe during a 2013 BBC interview, "I've got ideas on color palettes. I've got ideas on silhouettes. And I've got a million people telling me why I can't do it. You know, that I'm not a real designer... I'm not a real rapper, either! I'm not a real musician, either! Like, I don't know how to play the piano. I went to art college."By his own definition, the Pablo pop-up shop -- like the TLOP album -- is art, free of judgment and open to interpretation. While buyers had different agendas for their purchases -- memorabilia, immediate wear or reselling (as one customer who copped three jackets, two hats and several shirts admitted -- grabbing Pablo gear was a God dream I.R.L. to those who shivered in the 40-degree weather outside with no guarantee of entry."I feel like it's better to get a knock off," one man in line for almost three hours on Friday evening contemplated aloud to his friend.