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Check out their videos and their website for all their goodness!News & RunwayGet to Know Vetements, Best Emerging Designer Nominee for the tFS Style Awards 2014 Vetements, meaning clothing in French, is a fitting name for this new Parisian brand focused on delivering closet staples minus excess frills. While the brand name may be a bit generic, the brand concept is anything but. Designed by a collective of seven designers who are, more or less, anonymous, the designers usually answer interview questions as a unit, hoping to steer attention away from themselves and exclusively onto the clothes. A cynic may call this a PR stunt and whether or not that’s true, it has no doubt contributed to the new brand gaining major traction. Not since Maison Martin Margiela has a brand been thrust into the spotlight shrouded under such intense mystery. Unsurprisingly, each of the designers, all of whom were formerly trained at top design universities across Europe, spent time working at Margiela.Vetements’ AestheticThe brand made its debut for Fall 2014 and premiered on the runway for the Spring 2015 season.

The collections are clean-lined and consist mostly of monochrome designs. Plays on proportion are key (think oversized leather jackets paired with tailored pants or extra long sleeves) as are slits (they were often paired with thigh-high boots for Spring 2015), serving to add visual interest given the lack of surface embellishments. While the brand’s ethos is focused on wearable closet staples, the Margiela-esque touches like one-armed tops, dresses with varying front and back floral prints and wildly oversized suiting make the brand’s collections more fashion-forward than the designers give them credit for (for better or worse in terms of commercial appeal).In Their Own WordsThe collective has real women in mind when designing. “We decided to think, firstly, of all of the women we wanted to dress, what their preferences are, what length for a skirt, what kind of tailoring shapes, what colours, what essential garments. We thought of our friends, of real people we know and what they would want to wear.”

Don’t try to look for a running theme or inspiration.
plain hoodies adelaideOne of the designers, Ines Veiga Pena, revealed that the “idea was not to work on seasonal themes in the collection as it can easily block or cannibalize great ideas that simply do not fit in a classic seasonal theme.
one direction merchandise in karachiWe approach every piece separately and decide what do we like most about this certain piece, how to make it better without considering the totality of the collection.
patagonia nano puff hoody women's saleIn this way we achieve a product that stands on itself as well as within the whole collection.”
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It’s a sobering reality that even if you want to fight the traditional fashion landscape, as a commercial brand hoping to make profit, you can only do so much, something Vetements has already discovered.
jual hoodie gopro“What we try to do is satisfy certain aesthetic, which is independent of trends and tendencies.
hoodie snsd i got a boyWe deliberately wanted to be a niche brand as globalized fashion threatens individuality of brands. However we are to function within this market so the challenge is to keep our own pace in this ever-changing and oversupplied environment.”Fun FactsThe brand started because each of the seven designers felt that fashion was losing a sense of fun.The debut collection was picked up by nearly 30 retailers.Designers may rotate in and out of the collective, so expect possible shifts in aesthetic in the coming seasons.

Images: Courtesy of VetementsDon’t forget to Vote for your favorites in this year’s tFS Style Awards!New York Giants Apparel, Merchandise and Gifts at the Official NY Shop for your favorite New York Giants gear at the Official GiantsBrowse the greatest selection of NY Giants apparel including Giants t-shirts, and hats or even Giants Salute to Service gear with the famousOur jerseys collection is full of Nike Elite, Limited, and Game jerseys in home or away colors. It's time for cold weather gear, check out our selection of winter essentials like hoodies, Giants Beanies or new throw blanket. Order your gear today and enjoy fast flat-rate shipping on any sized Trending Giants Player JerseysHouston Texans Shop Merchandise and ApparelThe Texans are the new AFC South Division Champions. The Houston Texans shop has everything you need to celebrate your new division champs. Pick up all your Texans AFC South Division Champions t-shirts, hoodies and hats right here.

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REEFS, RUM & RENEGADES IS COMING!!! # # #33The Fallen Son- "MAD MAXXXX"Reefs Rum & Renegades will be out late Summer 2016. For Now, Enjoy this Second dope ass single! # - Music an...The Fallen Son updated their profile picture.See allThe Fallen SonHAPPY HALLOWEEN! /track/conjure Just one catch...this song will only be streaming and up for download for 24 hours... Come November 1st its gone!... #HappyHalloween #ECP4Life #HappyHallowScream The Fallen SonWell I feel that, we are getting close enough that I can finally comfortably say… My new album will be dropping late August/ early sept. I'm not exactly ready to reveal the title or the album cover, I guess you guys will just have to wait;) # # # #The Fallen Son updated their profile picture.The Fallen SonHere you go, that official 420 teaser... New TFS is coming… Sorry I'm not giving away a song today… But…how do yall feel about maybe a Burned Out 10 year reunion next year?!Posted by The Fallen SonPoughkeepsie, NY, United StatesAin't the latest or the greatest...fall back on the cheese sales pitches... just some dope NY underground for the chosen few.

Peep the new video. All love is appreciated. # #The Fallen Son- "TAKIN' SH#T BACK" feat. DJ SKYMore than 2 years ago TFS disappeared. - Music and FREE downloads http:/...The Fallen SonPoughkeepsie, NY, United StatesSince 2016 has officially been ten years, I'm now offering Eulogy's first record "OhBi*chUworr3" for DOWNLOAD for the FIRST time EVER over at my bandcamp page (See link below)!!! This album has been out of print for over 5 years... this is for all you guys who continue to send messages wondering if you could ever get your hands on it again! As we move closer to the actually month of June (the albums actually release anniversary) I'll be unvailing an awesome 10 year celebratory collectors item. The Fallen Sonit just occured to me that the first Trick Or Treat Lp is now 10 years old this Halloween...holy ish man, where has the time gone?!?!?!?! # # # # # #The Fallen SonHello world.... my name's TFS & I have returned...I also brought DJ Sky, some dope bad-ass girls and a Charmander necklace.