Ah, the start-up life… From "flexible schedules" to "mandatory ping pong tables" to "office dogs," there are plenty of myths that come with striking it out on your own. One of the most prevalent? The standardization of the hoodie-jeans-flip-flops style. Your traditional nine-to-five friends may think it's your daily attire, but in the start-up game, it's anything but. Actually, delving into the start-up world means having to don an even wider array of attire choices. Since you're doing everything, you'll need to look a number of parts. Fortunately for you, we're here to help. Being in the fashion/tech start-up space, we thought we'd run down a few of the different "looks" you'll likely be needing: The lean-startup approach is definitely our mantra. However, there comes a day when you will need to go out and fundraise. One thing we have learned over time is that investors come in all shapes and sizes. Whether they are dressed in three-piece suits or ripped jeans, when pitching, we always default to professional attire with a spin.

When trying to prove that you are the right team to take your business from an idea to a multi-million-dollar company, a professional attitude is only complemented by professional attire. Related: Tech-Savvy and Fashion-Forward: A Look at Today's Stylish Startups That means no jeans, no tees, no flip flops. You don't have to be completely buttoned up, however. This is the startup world after all. We often find ourselves wearing formal attire with a pop like, say, a suit dress with a colorful necklace or heels. For the guys, aim for a set of great suit pants and a tasteful tie. The goal is to stay professional, while also showing your personality. This activity demands something close to the hoodie-jeans-flip-flops ensemble mentioned above. The key here is comfort. From track suits to zip ups and jeans, this is what you'll wear when you and the engineering team are pulling an all-nighter to push out code. For us, we shoot for comfort when having to spend long hours in front of the computer (sporting our trusty Warby Parkers so we can still see straight).

Still, it's always good to be prepared. For instance, we never know when a fashion blogger might let us know via Twitter that they're in the neighborhood and want to get together for a drink. So, we'll often wear jeans to the office over what we all used to wear on those lazy Sundays in college.derry hoodie Related: Website Makes Boutique Fashions Available Anywherewifey hoodie australia Similarly, we'll sport flip flops or sneakers, but we'll always have a nice pair of dress shoes at arm's length just in case.supreme floral hoodie retail price Every smart founder keeps some gym gear close at hand. new england patriots hoodie deutschland

When you're putting in 16-hour days, you'll need to blow off some steam (if for no other reason than to keep your sanity). We each keep work-out attire in the office: our favorite lululemon shorts, Hukkster branded hair ties and tees so we can grab and go whenever we have to get a quick endorphin boost. kpop hoodie shop malaysiaBonus tip: If you schedule your days in a way that's accommodating, you can pop out to the gym midday, when it's a little less crowded.nike tech fleece hoodie poncho Related: Silicon Valley's Best Dressed (Photos)roughriders hoodie So, all of you would-be founders out there hoping to shuffle around in sweats all day, every day, know that you need a closet that covers a variety of scenarios.Tell us in the comments about your "must have" outfit.

Brand extensions can be challenging to pull off, particularly for a relatively new company. But one New York startup found blockbuster early success when it branched out from inner-wears to outer-wears.In March, New York City men's underwear startup Flint and Tinder decided to add a sweatshirt to its menu of offerings. Founder and chief executive Jake Bronstein says he thought a hoodie would be the ideal item of clothing to express the rugged durability that the brand aims to represent. "It keeps you warm. It wraps you up. And the good ones, you wear until they fall apart," he says. "But it's not like jeans where eventually you'll skin the knees. A well-made hoodie doesn't have to fall apart at all." It's made in the U.S. and comes with a lifetime mending guarantee.Related: Small Companies, Big Hearts: Leading Social EntrepreneursBronstein touched a nerve with consumers. The unisex sweatshirt, called the 10-Year Hoodie, raised over $1 million on Kickstarter, becoming the most successful fashion item on the crowdfunding platform since it was founded in 2009, according to Kickstarter's list of record-setting fashion campaigns.

The sweatshirt will retail for $90 when it's available for sale. Backers of the Kickstarter campaign will have access to the first sweatshirts starting in August. Once those orders have shipped, the hoodie will be available for sale on Flint and Tinder's website in November.Related: Tips on How to Make Your Supply Chain More Environmentally FriendlyIncluding money raised on Kickstarter for the hoodie, the company has earned more than $2 million in gross revenue in just seven months of operation, says Bronstein. Prior to launching Flint and Tinder in October last year, the Philadelphia native co-founded a company that sold a magnetic desk-top toy called Buckyballs, which he left to start Flint and Tinder. A year after Bronstein left Buckyballs, the company closed for reasons unrelated to his departure.Knowing when to add another item to your existing product line can be like trying to nail Jell-O to a wall. Here is what Bronstein learned from extending his brand, which may help guide you through the process.  

1. Build a following first. When the made-in-America men's underwear brand launched online last October, Bronstein was hoping underwear sales would reach $75,000. Instead, sales soared quickly to more than $200,000. Bronstein says that even he was surprised by the demand and enthusiasm from customers right out of the gate. But having a loyal fan base for their brand helped Flint and Tinder garner support for a new product. "You need to get good at one thing before you can expand," says Bronstein.Related: Crowdfunding Industry On Fire: Trends to Watch2. Make sure the product matches your message. "While we are an underwear company, we are really a brand," says Bronstein, whose company showcases the value of products that are made in America. For Bronstein, his brand stands for durability, and the company markets its underwear as made to last "through a lifetime of washing." To reinforce that message with outerwear, he included a lifetime guarantee to mend the sweatshirts.3. Listen to your customers.

One way to know it's an appropriate time to expand your product line is to solicit feedback from the people who are already spending money on your products. Bronstein says, "We get so many emails from people saying: 'You should make this.' 'You should do that.' 'Oh my god, when you do this, I am going to buy a million.' "4. Expand strategically. "You need to be serious and realistic about what you are trying to accomplish and make sure you are not distracting yourself," says Bronstein. Enthusiastic entrepreneurs can easily get excited about new ideas. For example, just because you sell air conditioners, which cool a person down in summer, doesn't mean it makes sense to start selling swimming pools, he says. "It takes a little bit of soul searching to know what you are trying to do and why."Related: Dominate Your Industry: How to Become the Best in Your FieldHave you added a product to your lineup that was particularly well received by your customer base? If so, how did you know it was the right time?