When Alyx founder and creative director Matthew Williams was a teenager, he convinced his grandmother to buy him a skate shirt that, unbeknownst to her, said "F—k you." At first glance, it was just an abstract logo — the profanity only appeared when the fabric was folded in half — but Williams was tickled to get away with it whenever he wore it to school. It was the perfect crime for a fashion-obsessed boy and the sort of mischief he's still getting away today, only now they're of his own design.This punk subversion mixed with thoughtful craftsmanship perfectly sums up Alyx, a fashion label he launched in New York last February with a catalogue done by longtime friend and collaborator, Nick Knight. And it's precisely why the discriminating judges of the lucrative LVMH Prize for Young Fashion Designers has shortlisted Williams alongside such high-profile emerging talent like Brandon Maxwell (Lady Gaga's stylist) and Christelle Kocher (who was shortlisted last year as well)."It’s always been my goal to have my own brand, so I started it as soon as I could," he said from Paris for the prize's semifinalists presentation, which will take place between Wednesday and Thursday.Although only in its third season, Williams, 30, has been embedded in the art and fashion scene for over a decade.

He started working in clothing production right after high school in Los Angeles, where he learned pattern-making with denim and jersey, and later transitioned to designing costumes for musical artists. Eventually, he found his way to Lady Gagaand then to Kanye West two years ago as the art director ofDonda, West's creative agency. Williams has also worked with brands like Nike, Hood by Air, Supreme, Stussy, and founded the popular DJ and art collective Been Trill and Sarah Snyder can be spotted on Instagram wearing his designs.Williams really doesn't want to talk about his celebrity-filled past, though. "I’m from a generation where just because I did work that was successful when I was 21, I’m forever known for that work," he said.He continued: "Like Hedi Slimane and Raf Simons — not that I’m anywhere close to those people, but I definitely look up to them and would like to be as great of a designer as them one day — they didn’t start having their work shown until they were around my age.

Now with the fashion system, everyone sees stuff right away and I think it takes time for a designer to develop their voice...I want to take it slow."So, what might Williams' voice be? Well, for starters, there's that "F—k you." But Williams also has a soft and romantic side, hence the flowery pastel background in his fall lookbook images, which he photographed himself. The collection is aptly named “Natural Order,” which refers to the absence of law or anarchy, but also the laws of the earth. dds hoodies"There are many different through-lines that you could find if you looked at the collection," said Williams. nct hoodie"You could find darkness, or brightness."local natives hoodieLike his contemporaries Demna Gvasalia of Vetements and Virgil Abloh of Off-White, Williams is a part of the movement transforming what was once considered subversive, underground style into mainstream luxury.hoodies vnxk

Alyx doesn't quite have the luxury brand backing (yet), but the collection can still be found in directional boutiques like Maryam Nassir Zadeh, Dover Street Market, Machine-A, The Broken Arm, and Colette.While Williams prefers lookbooks and private appointments now, he hopes to one day do large-scale see now-buy now shows."I go back to that feeling of discovery," he said, speaking of attending fashion shows when he was younger. "I saw something that other people weren’t able to see the next second on Instagram. cosmetology hoodiesHow do you bring that sense of discovery back to a fashion show?"assassin's creed hood knitting patternFor now, Williams is focused on discovering what it means to have full creative control after eight years of implementing other people's visions. diamond supply co hoodie tilly's

The words, "My first time," were even printed on his fall 2015 shirts."That collection was the first time doing my own ideas," he said. "It represents the loss of virginity and something really personal. It marked day one of something I hope to do for the rest of my life."Search Results For : There are no results that match your search. Click here to return to our home page. You might also like: Herschel Heritage Backpack - Grey Vanessa Mooney Voltage Gold Diamond Wrap Choker - Gold Champion LIFE Heritage C Logo T-Shirt - Black Champion LIFE Heritage C Logo T-Shirt - White RIPNDIP Lord Nermal Pocket T-Shirt - Black Alpha Industries MA-1 Slim Fit Flight Jacket - Replica Blue Champion Reverse Weave Crewneck - Gold Carhartt Acrylic Watch Hat - Black Champion LIFE Heritage Script T-Shirt - Oxford Grey Alpha Industries MA-1 Slim Fit Flight Jacket - Black RIPNDIP Lord Nermal Pocket T-Shirt - Light Pink Alpha Industries MA-1 Slim Fit Flight Jacket - Sage Green

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Making it accessible to all kinds of people. #BEENTRILL# started as 4 friends working together in the creative field, working late nights, going out and listening to the same music over and over. The group decided to start hosting parties and making very limited runs of t shirts for the events. As people caught on the branding exploded in the creative, fashion, art and music worlds. Beentrill is Known For Double hashtag ## and our drippy logo font. We are also becoming known for our desire to uncover talent in various industries. Whether it is in designers, musicians, or just something new and exciting that hasn't been done before. We search for hours looking for unknown people that we believe produced something new and creative and deserve some recognition. Beentrill is a streetwear brand and creative outlet for fashion, music and art.. Beentrill is a trusted company with a strong committment to customer service and consumer protection. The majority of customer reviews and feedback for Beentrill are positive.

- InfoFAQ Editorial Staff Original DBA Name: Beentrill Founder: Matthew Williams + 4 Partners In Business Since: 2010 Years in Profession: 10 Years Business Address: 9 Saint Marks Place, 1st Floor New York, NY 10003 Completed InfoFAQ Exclusive Interview: Current InfoFAQ Exclusive Interview: High End Streetwear Company Information: Beentrill Information Payment Methods: VISA, MASTERCARD, AMEX, DISCOVER Main Products and Services: BeenTrill focuses on producing creative and high-quality t-shirts, hats, and sweatshirts for men and women. BeenTrill has collaborated with established brands such as Stussy as well as with international designers for fashion shows and presentations in countries including France, the United Kingdom, and others. Description: #BEENTRILL# is an art collective and DJ crew whose image and sound is defined by the frenzy of new youth culture found on the pages of the deep web and on the blocks of big cities. Working in all mediums from 3D body scans to mix tapes to apparel design #BEENTRILL# has created an art practice that sees no limits.

They examine the area where hi-brow meets lo-brow; the runways in Paris to the bootleggers on Canal Street. They find inspiration when highfi merges with low-fi; an augmented reality app for wheat paste posters. Through experimental sound, innovation and technology #BEENTRILL# has created a lifestyle brand that is for the next wave of net surfers.. InfoFAQ Editorial Staff: BeenTrill is a lifestyle brand created by and for a growing population of youth that are united by art, music, and a lifestyle of fun. Founder: "IRIE TRILL VIBES.” - Consumer Trust Rating 5/5 The InfoFAQ staff has verfied that this business has taken the following steps to ensure the trust of their customers: CONTACT Number or TICKET System WEBSITE OLDER THAN 2 YEARS SECURE SERVER SOFTWARE (SSL) Barneys NY, PacSun, Colette, Storm Copenhagen, APC, Stussy, Harvey Nichols, Self Ridges, Diamond Supply Co. Beentrill Products in Stores High fashion customer and kids who shop at the mall.