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And now, a blogger has addressed the 'sizeism' issue in an open letter to CEO Mike Jefferies, creating a series of mock Abercrombie & Fitch ads, titled Attractive and Fat.Posing with a male model, blogger Jes M. Baker of The Militant Baker is photographed wearing one of the brand's U.S. size large logo t-shirts.sons of anarchy clothing sydney Open letter: Blogger Jes M. Baker of The Militant Baker has addressed the brand's 'sizeism' issue by creating a series of mock Abercrombie & Fitch ads, titled Attractive and Fat (photographs by Liora K)costco zip hoodie 'I challenge the separation ofeffortless hoodie lululemon attractive and fat, and I assert that they are compatible regardless ofhooded dashiki mens

what you believe,' Miss Baker states in her letter to Mr Jeffries.In a statement posted on the company’s Facebook page on Friday, Mr Jeffries responded to accusations that Abercrombie & Fitch 'doesn't want larger people shopping in store,' made by Robin Lewis, co-author of The New Rules of Retail, told Business Insider.tovar hoodie 'Abercrombie & Fitch is ankigu hoodie aspirational brand that like most specialty apparel brands, targets itsbape shark hoodie pink marketing at a particular segment of customers,' wrote Mr Jeffries.Mr Lewis had revealed earlier last week that the retailer, which doesn't sell womenswear above size large, or pants above a U.S. size ten, only wants 'thin and beautiful people' to shop in the store.'[Mr Jeffries] doesn't want his core

customers to see people who aren't as hot as them wearing his clothing,''People who wear his clothing should feel like they're one of the "cool kids."' Making a point: Posing with a male model, the blogger is photographed looking sultry in a pair of denim shorts Hitting back: Miss Baker challenges Mr Jeffries sentiments that it is bad for business if  'unpopular kids' are seen with 'cool kids', by creating 'contrasting bodies positively mixed in the world of advertisement' This accusation was backed up by a Salon interview from 2006, where Mr Jeffries said: 'That’s why we hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don’t market to anyone other than that.'Despite the risk of alienating potential customers (both H&M and American Eagle offer XXL sizes for men and women, and use models larger than size 12 in advertising campaigns), Mr Jeffries appeared to believe it is good branding to exclude particular shoppers.'I challenge the separation of attractive and fat, and I assert that they are compatible'

'In every school there are the cool and popular kids, and then there are the not-so-cool kids,' he explained to Salon candidly.'We go after the cool kids. the attractive all-American kid with a great attitude and a lot ofA lot of people don’t belong [in our clothes], and they can’tAbsolutely.'An appalled Ms DeGeneres, 55, displayed the retailers size large polo shirt on The DeGeneres Show on Friday, exclaiming: 'Since when was something over a size ten, plus-size?'She continued: 'It's not just Abercrombie & Fitch, I've noticed the trend in women's clothing,Now they actually have a double zero. "Honey, do these jeans make my butt look invisible in Clarification: Miss Baker said, 'I didn't take these pictures to show that the male model found me attractive. . . Rather, I was inspired to show that I am secure in my skin and to flaunt this' Statement making: The black and white snaps feature the blogger posing like the sultry models most customers accustomed to seeing in Abercrombie & Fitche's ads

Making a point to address the children watching her show, she said she believes that 'beauty isn't between a size zero and a size eight, it is not a number at all, it is not physical.''What you look like on the outside is not what makes you cool. At all,' she explained, before continuing with a smile. 'I mean, I had a mullet and I wore parachute pants for a long, long time. And I’m doing ok.'What’s important is that you’re healthy and you’re happy. That’s the most important thing,' she said.While Abercrombie & Fitch offers men's sizes in XXL, Mr Lewis said he believes this is to appeal to muscular football players and wrestlers.In response - accompanying her black and white mock ad images - Miss Baker wrote to Mr Jeffries: 'The only thing you've done through your comments (about thin being beautiful and only offering XL and XXL in your stores for men) is reinforce the unoriginal concept that fat women are social failures, valueless, and undesirable. Your [Facebook] apology doesn't change this.'